What makes Voice technologically different?
Harnessing the open source EOSIO protocol developed by Block.one, Voice also benefits from the inherent characteristics of blockchain technology, which promote security and auditability to enable trusted and transparent social interactions, as well as visibility into the entire promotion and advertising system within the platform.
Voice Tokens? How are they earned, and what are they for?
Voice Tokens are consumable utility tokens used to capture the attention of other users; they can be spent on specific pieces of content to increase its visibility and prevalence throughout the platform. Because everyone has the right to be heard, an equal amount of Voice Tokens are earned each day just for being you, but additional tokens can be earned by creating content that other people consume and appreciate. Initially users are able to use their tokens to purchase space below published content, but Voice Tokens are conceived as the gateway to all forms of promotion and advertising on the platform.
More details on the Voice Token, its distribution mechanics and consumption models will be made available on our Voice Blog as we approach beta.
How is promotion and advertising different on Voice than other Social Media?
Voice Tokens live on a blockchain ledger which enables unprecedented levels of transparency into the databases in which they are stored, including promotion and advertising throughout the platform. By enabling users to see who and how much is behind promoted content, it makes promotion more engaging and less manipulative. This auditable transparency also extends into the distribution and consumption of Voice Tokens that are earned by authors and users, and spent by those seeking promotion.
What about the social media users who are more passive, and primarily just consume content? Why would they switch over to Voice?
Real users. Real content. Real value. Voice is designed for consumers and creators of content alike. Every user on Voice will have the power to influence which pieces of content garner the most visibility, and to ensure this, all verified users will receive an equal base amount of Voice Tokens each day. We believe everyone’s opinion matters, and the Voice Token is how we ensure that it truly does.
How does using Voice Tokens to promote content work?
Each post on Voice has the opportunity to be “Voiced”. This means a user has the ability to consume their Voice Tokens to the post and control the top comment. This action offers a reward to the content creator and brings more visibility to the post as well. At that time, the user’s Voice Tokens are spent on the post. If someone else offers more Voice Tokens to take control of the top comment spot on a specified article, the previous bidder loses control of that spot, but is rewarded more Voice Tokens than they originally spent to obtain it. They can then decide if they would like to place a new bid for the spot to regain control.
What is Voice doing differently from other social platforms that have failed to address fake news, bullying, and manipulation? How is the content going to be moderated?
The large scale attacks and manipulation that takes place on current social media platforms, is due in large part to the inability to be attributed content to end-users, therefore fostering a rampant environment for fake, commercialized, and manipulative content and behavior. Voice users are verified real identities, and designed to dramatically decrease the prevalence of fake accounts and illegitimate content through the ability to attribute everything to a specific person.
Moderation is still a concern and the rules governing its application generally rest beyond the controls of platform operators, and in the hands of regulators and applicable laws. As a company we believe in freedom of speech, and will prioritize that value while operating within the constraints of all laws and regulations.
We’d like to enable decentralized content distribution and moderation in the future, but for phase one, we are primarily focused on delivering core functionality that can be expanded upon in lots of exciting ways.
Will all users of Voice be required to verify their identity?
For everything other than content consumption, yes. Authenticity is fundamental to bringing alignment to social media, and identity verification will ensure that every account belongs to a real person. Verified identity help to eliminate bots, fake news, and the other negative experiences plaguing existing social platforms caused by mal actors hiding behind anonymity and commercial interests, and enables compliant deeper level engagement with the tokenized economy. We are not oblivious to the hurdles required to achieve this, but know the transformative experience it unlocks is worth it, and are focused on making the process as streamlined and easy as possible.
What is the Voice Beta program?
Like all new products with big ambitions, Voice will require iteration and trial and error to ensure that alignment centers on the user, security is strong, and people love it. We expect many things about the product and this FAQ to change as we continue to iterate. Beta will open the doors to members of the community to experience Voice for the first time, test its design, and start building your network.
What is the Road to Beta Voice Blog?
Transparency is at the heart of everything we do and as we continue to build Voice, part of that means opening the door for our community to see firsthand the struggles, successes, and the steps Block.one is taking to deliver on Voice.
Over the coming months, through our blog and FAQ, we hope to start a dialogue with the community around the issues that plague social media today, and the role Voice will play in changing the social media paradigm, and our road to launch Beta. Our Blog will highlight interesting aspects of our journey as we address the challenges we face, and the opportunities we see. The initial Road to Beta announcement can be found on the new Voice Blog, along with an FAQ that will continue to grow as we approach launch.
When will Voice be available?
The Voice team is hard at work aiming to release a public beta for Voice on February 14th, 2020. You can request beta access at Voice.com to stay up to date on the latest developments. While the initial release of Voice Beta will be English only and include a limited feature set, we want to make it available to as many people as possible to begin experiencing the direction, and provide feedback. We encourage you to join us by requesting beta access here, if you have not done so already.
Where will Voice be hosted?
While Voice is in beta and a highly iterative state, it will be run on a purpose-made EOSIO blockchain. In time, we would like Voice to leverage the EOS Public Blockchain, and potentially others that can meet the performance and governance demands of Voice.
What countries will Voice be available to at beta launch?
Voice is designed to be a global community welcoming different experiences and cultures, and that’s what we’re building for. As we work toward that goal, Voice Beta will initially launch in English, and in as many countries where it is feasible to do so in the timeframe to launch. As we progress and optimize Voice for local languages, standards, and regulatory landscapes, we aim to continue to increase the accessibility for users in different countries and languages around the world. We will continue to update the community on the timelines and any challenges facing the rollout in our Voice Blog, as it is our intention to quickly extend invitations as far and wide as possible.
Interested in working with Block.one on Voice?
We always welcome interest to explore working with Block.one on Voice. For more information regarding joining the Block.one team, visit our careers page to view positions we’re currently hiring for.